We have a few different ways to make your voice heard and let Paramount Pictures know that whitewashing and racial discrimination has no place in a children’s film. Here’s how.
Join the Boycott
The most important thing you can do is boycott the film. Money talks and withholding yours – from the theatrical release, DVD/Blu-Ray, promotional tie-ins, etc. – is the number one way to show Paramount what you think of their racist casting decisions. Over 8000 people have asked Paramount to reconsider the casting and, after production completed, pledged to boycott the film.
Sign our boycott pledge and show Hollywood that you won’t let them turn their prejudice into profit.
Join a Street Team
Contact the Media
We need the media to know how important this cause is. Please contact as many media sources as you can! If a media source has already reported on this, email them to let them know how much you appreciate it!
Some media sources you can contact:
Local News Stations
Entertainment Magazines (Entertainment Weekly)
News Television (CNN, MSNBC, The Colbert Report, The Daily Show, NBC News, Oprah, The View)
Entertainment Television (Extra, Entertainment Tonight)
Online news websites and media sites (Huffington Post, perezhilton.com, Animation World Network, Kotaku, Gawker)
Go to Conventions
We have provided some helpful downloads of slogans, images and other art for printing and creating your own buttons, stickers, posters and t-shirts. If you are planning on attending a fan or entertainment convention, spread the word!
Got some photos of you protesting THE LAST AIRBENDER at a convention? Email us and let us know! We would love permission to post your photos on this site.
The Media Action Network for Asian Americans has been our biggest and most helpful source for trying to contact Paramount Pictures and find out why they cast THE LAST AIRBENDER the way it did. By supporting them with emails or donations, you will be supporting us.
Word of Mouth
One of the most important weapons we have. Post about the protest on your blog, on forums, messageboards. Tell your coworkers, your friends, your family. Open dialogue about racism in Paramount Pictures, in whatever capacity, will get people thinking about the protest, and that is a good thing.