Media Consumers for Entertainment Equality


About Us

About Racebending.comWhat is “racebending”?Media CoverageOur Staff

Racebending.com is an international grassroots organization of media consumers who support entertainment equality. We advocate for underrepresented groups in entertainment media. Since our formation in 2009, we have been dedicated to furthering equal opportunities in Hollywood and beyond.

This website was founded by fans of Avatar: The Last Airbender who were appalled by the casting discrimination that occurred during the production of the The Last Airbender film adaptation. We are now comprised of thousands of supporters in 50 countries around the world. We are a coalition and community dedicated to encouraging fair representation in the media. As a far-reaching movement of media consumers, students, parents, and professionals, we promote just and equal opportunities in the entertainment industry.

What We Do

Grassroots organizations like Racebending.com can draw awareness to potential areas of cultural discrepancy and help content producers create enjoyable and profitable entertainment while representing underrepresented groups.

Direct Protest
Racebending.com directly contacts studios that ‘racebend’ or otherwise discriminate against actors of color. We have had dialogues with several studios including Paramount Pictures, Lionsgate, Walt Disney Studios, Marvel Studios, and Warner Bros Studios.

Our members protest and boycott productions that discriminate. Our work has been noted by over 75 news and media outlets including the Washington Post, CNN, National Public Radio, the Associated Press, the Los Angeles Times, and Backstage Magazine.

Speaking Out
Racebending.com presents on discriminatory casting practices to communities and universities. We have presented to several community organizations, including the Media Action Network for Asian Americans and the Organization of Chinese Americans, as well as on college campuses. Past presentations have been held at MIT, UCLA, University of Southern California, Cal Poly Pomona, University of Pennsylvania, and University of Washington.

Racebending.com has also presented at conferences, including the East Coast Asian American Student Union Conference at the University of Pennsylvania and at the Convergence Culture Consortium conference at MIT.

Since 2010, Racebending.com has hosted a table every year at WonderCon in San Francisco. In 2011, we hosted two panels on diversity at Wondercon and ComicCon, respectively.

Racebending.com connects concerned fans, media consumers, and members of the public to media watchdog organizations like the Media Action Network for Asian Americans and the NAACP Hollywood Bureau.

Racebending.com advocates for artists from underrepresented groups by featuring their talents–and researching why they face discrimination, and how to stop it.

Further Reading:

Contact Us

If you want to get in touch with us, please visit our contact page–but first, please read through our Frequently Asked Questions to see if your question has already been answered. If your question has already been answered in our FAQ section, we will end up redirecting you there.

If you are a member of the press: In addition to contacting us, please feel free to browse our Press Page, which contains press releases, a timeline, statistics, and other information about our website.   Here is an archive of previous media coverage.