Media Consumers for Entertainment Equality
In August 2010, Marvel Studios released a casting breakdown for Runaways (2012) using a non-descript casting call to cast an Asian American character. In Hollywood parlance, when ethnicity is not clearly stated in a breakdown, the default assumption that the character is intended to be white.
With the support of the Media Action Network for Asian Americans, the Japanese American Citizens League, and East West Players, Racebending.com successfully persuaded Marvel Studios to reissue the casting language and affirm that they will be casting an actor of Asian descent in the role.
Racebending.com will be tracking the production of Runaways. Since 2003, the comic book series by Brian K. Vaughn and Adrian Alphona has featured a diverse cast of characters.