Media Consumers for Entertainment Equality
After months of anticipation and a recent flurry of viral marketing, Nickelodeon has finally announced the airdate for The Legend of Korra, the sequel series to Avatar: The Last Airbender! The new animated series will air on April 14th at 11am on Nickelodeon.
From the official press release:
The Legend of Korra, in which the mythology of the beloved animated franchise from Avatar: The Last Airbender creators Michael Dante DiMartino and Bryan Konietzko continues.
The series centers around a new Avatar named Korra, a 17-year-old headstrong and rebellious girl who continually challenges and bucks tradition on her quest to become a fully realized Avatar in a world where benders are under attack.
The half-hour series will debut on Saturday, April 14, at 11:00 a.m. (all times ET/PT), as part of Nickelodeon’s Saturday morning block (8AM-Noon), which has been the number-one destination for Kids 2-11 for 12 consecutive years and currently delivers more than three million total viewers each week. The Legend of Korra will air regularly on Saturday at 11:00 a.m.
Series creators Bryan Konietzko and Michael Dante DiMartino were on hand at the New York City Upfronts to introduce the show to the industry and press.
The second trailer is also now online…
Select members of the press were invited to an online screening room for the first episode; bootleg copies from this screening are now circulating the internet. Initial buzz has been very positive.
Fans who have been following the production closely will note that Nickelodeon has revised the title of the show, removing both the “Avatar” and “The Last Airbender” titles and making the subtitle, “The Legend of Korra” the full title of the series.
In addition to airing commercials on the Nickelodeon channel, over the last few weeks, Nickelodoen has been aggressively marketing The Legend of Korra to the online Avatar fanbase through its Korra Nation campaign. Fans can join Korra Nation via Facebook to access and share new content on Facebook and Twitter and earn points to win prizes.
Last week, Korra Nation also challenged fans to 100,000 new likes and shares by March 24th–if fans are successful, Nickelodeon will release the first episode of the series early!
The Korra Nation is also posting released content on tumblr.
Some of the creative minds behind Korra have also landed on tumblr. They include series co-creator Bryan Konietzko (bryankonietzko.tumblr.com), director Joaquim Dos Santos (2-cents.tumblr.com) and martial arts consultant Sifu Kisu (sifu-kisu.tumblr.com). Make sure to check them out!
With so much momentum on tumblr, Racebending.com has jumped on board as well. Fellow tumblr users can follow and reblog us at racebending.tumblr.com!